1. What differences do you notice between Domino and Universal in terms of artists and genres?
The artists currently sighned to Domino records are very much less mainstream than those signed to Universal. The arists seem to care more about their music than they do popularity or money they make. They have a niche audience in comparison to Universals artists target audience.
2. a.) How would you describe Domino’s target audience(s)?
I would say their target audience would be aged around 18-35 and are more into the actual music than the materialistic side of the industry.
b.) How does the label address and appeal to its audience?
The modern layout appeals to it's younger audience. It also gives the opportunity to learn about the diffeerent artists and new releases, as well as actually buy tickets and merchandise.
3. a) Have you heard of any artists on their roster? Which ones?
Franz Ferdinand, Arctic Monkeys
b) Why do you think a high profile artist might sign to Domino?
to gain more interest into the label, or because they would like to sign to a label to make important decisions however do not want to feel like they are being taken over. They would still want their music to be the main focal point so signing up to a more independant label would probably acheive this better.
